BenQ, a dominant player in India’s projector market, is betting big on the growing trend of home entertainment.
As more Indians opt to recreate the theatre experience at home, Rajeev Singh, Managing Director of BenQ India & South Asia, believes this shift will drive the home projector market to double over the next four years.
With changing consumer habits and major technological advancements, the demand for home projectors has gained significant traction.
To meet this rising interest, BenQ has launched two high-end 4K projectors: the W5850 priced at ₹7,00,000 and the W4100i at ₹4,00,000. Available from May 2025 through top Home AVSI partners, both models come equipped with BenQ’s CinematicColor technology (100% DCI-P3) and HDR-PRO, promising professional-grade image quality.
In a conversation with NDTV, Singh explained the rapid expansion of the home projector market. While traditional B2B and data projectors remain stagnant, home entertainment systems are seeing strong year-on-year growth. “People’s pattern of consuming content has changed, and along with this, there have been major changes in projector technology as well,” he said.
Singh noted that older constraints—like the need for dark rooms, specific screens, and short lamp life—have now been resolved. Current models offer up to 30,000 hours of lifespan, ensuring 10–15 years of use even with daily viewing.
“Currently, most people, particularly high-net-worth individuals (HNI), prefer watching content at home rather than going to multiplexes. These people are spending money on making their home a multiplex,” Singh added.
BenQ is already a market leader, holding close to 50% of the overall projector market in India. It commands about 42–43% of the 4K segment and 51% in portable projectors. Singh predicts the home projector market will continue growing by 20–25% annually, doubling its size by 2029.
Addressing affordability in a country known for being price-sensitive, Singh argued that India is more value-driven than price-driven. “Indian customers prioritise value over just price. We are also a value-oriented brand… the value we provide at our price points is unmatched by any other competing brand,” he emphasised. BenQ’s approach includes offering a broad product range to serve customers with varying budgets, without compromising on innovation.
Looking ahead, Singh highlighted future tech trends. The newly launched models bring 100% DCI-P3 color reproduction—previously available only in professional cinemas—into home settings. BenQ has also released a Laser TV Projector meeting 95% of the Rec. 2020 standard, which is emerging in commercial cinema.
Singh also revealed that BenQ is beginning to integrate AI features into its latest devices. Both the W5850 and W4100i use AI to adapt image quality in real time based on lighting conditions. “Through AI, the projector automatically reads the lighting conditions and adjusts the image quality in real time, enhancing brightness and color according to the environment,” he said. Users can also explore a dedicated AI Cinema Mode for optimised viewing.
As for competition, Singh remains confident in BenQ’s leadership. “We believe in setting trends rather than following them,” he said, citing AI Cinema as an example of the company’s innovation-first philosophy.
When it comes to regional performance, South and West India are driving the projector market’s growth. Singh attributes this to the regions’ deep-rooted cinema culture. Cities like Mumbai, despite limited space, continue to show strong demand, while spacious homes in Andhra Pradesh and Telangana are fueling rapid sales. “The main reason is that people in these regions are more passionate about movies and content,” Singh explained.