Saudi authorities have rejected recent media reports suggesting the Kingdom plans to legalise alcohol sales starting in 2026, calling the claims baseless and lacking official confirmation.
According to informed Saudi sources, there has been no change in national policy or regulation regarding alcohol. “These claims lack any official confirmation from relevant authorities and do not reflect existing policies or regulations in Saudi Arabia,” the sources clarified.
The Kingdom, in line with Vision 2030, remains committed to promoting tourism through a culturally immersive experience. Officials emphasised that this strategy has resonated strongly with international travellers, who continue to visit Saudi Arabia in growing numbers to experience its rich heritage, religious landmarks and natural landscapes.
On the topic of alcohol access for non-Muslim diplomats, the sources confirmed a regulatory update. Embassies representing non-Muslim countries are now restricted from importing alcohol and certain goods via diplomatic shipments, a move aimed at curbing misuse. However, controlled access to these items is still permitted under a tightly regulated framework.
The announcement comes amid impressive growth in Saudi Arabia’s tourism sector. In 2024, the country welcomed 29.7 million international visitors—an 8% increase from 27.4 million in 2023. Total tourism spending reached 283.8 billion SAR, with foreign tourists contributing 168.5 billion SAR, further underscoring tourism's vital role in the national economy.