Oman: Dhofar's Khareef season spurs economic growth, boosts tourism

Oman: Dhofar Governorate is experiencing a sharp rise in commercial activity during the 2025 Khareef Season, with traditional markets and modern shopping centres bustling with visitors. The seasonal influx, driven by Dhofar’s unique monsoon climate and lush landscapes, is giving a major push to the region’s tourism and retail sectors.

Footfall at local souqs, cafés, restaurants and entertainment spots has increased significantly. Shops selling Omani handicrafts, traditional sweets, incense and clothing are seeing strong demand from both domestic and international tourists.

Small and medium-sized enterprises (SMEs) are capitalising on this seasonal momentum. Many entrepreneurs say Khareef is a crucial period for business growth and brand visibility.

As the season progresses, the Khareef continues to serve as a vital engine for local entrepreneurship, cultural preservation and economic revival in southern Oman.