Riyadh Season draws over one million visitors in first two weeks
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Riyadh Season 2025 has drawn more than one million visitors within two weeks of its launch, according to General Entertainment Authority Chairman Turki Alalshikh.
The sixth edition of the annual entertainment festival opened with a large-scale global parade staged in collaboration with US retailer Macy’s. It has since hosted several major events, including the Joy Forum 2025, a gathering of international entertainment leaders and creators, and the Six Kings Slam tennis tournament featuring top-ranked players.
New attractions this year include expanded international zones at Boulevard World inspired by Kuwait, South Korea and Indonesia, offering visitors cultural and culinary experiences from across the world.
One of the most anticipated additions is Beast Land, a new zone created with content creator MrBeast. The area will feature more than 40 retail and dining outlets, adventure gardens and daily competitions. It is scheduled to open on November 13, with MrBeast expected to attend the launch.
Riyadh Season is part of Saudi Arabia’s broader effort to grow its entertainment sector, develop local talent and attract international investment.
