AlUla named World’s Leading Cultural Tourism Project 2025

AlUla has been named the World’s Leading Cultural Tourism Project 2025 at the World Travel Awards. The recognition follows a vote by international experts, senior executives, specialist travel buyers, major tour operators and established travel agents.

The World Travel Awards, founded in 1993, highlight top performers in travel, tourism and hospitality across categories that include hotels, airlines, and travel experiences. The honor for AlUla adds to several regional titles secured earlier this year, including Middle East's Leading Cultural Tourism Project 2025, Middle East's Leading Festival and Event Destination 2025 and Saudi Arabia's Leading Cultural Tourism Project 2025.

AlUla is known for its combination of desert terrain and ancient sites, such as Hegra, the first UNESCO World Heritage Site in Saudi Arabia, noted for its preserved Nabataean tombs. Its historical depth spans 200,000 years of human presence and 7,000 years of uninterrupted civilization, reflected in a program of experiences developed by the Royal Commission for AlUla.

Information on upcoming events and activities is available at https://www.experiencealula.com