Zomato officially rebrands to Eternal Ltd, keeps app name

New Delhi: Food and grocery delivery platform Zomato has officially changed its corporate name to "Eternal Ltd" on the stock exchanges, following approval from the Ministry of Corporate Affairs. The change took effect from March 20, although the brand name "Zomato" for the company’s food delivery service and mobile app will remain unchanged.

The company's new identity as Eternal Ltd was reflected on stock exchanges starting Wednesday, with its stock ticker also updated to reflect the rebranding. As of 2:45 PM, shares of Eternal Ltd were trading down by more than 1.7%, at approximately Rs 211.50.

The move comes after Zomato’s shareholders passed a special resolution last month approving the name change. The rebranding was first proposed by Zomato Founder and CEO Deepinder Goyal in a letter to shareholders in February, where he outlined the rationale behind the shift.

Goyal noted that the decision was driven by the growing prominence of Blinkit, Zomato’s quick commerce platform, in the company’s broader strategy. "Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker," he wrote at the time.

He explained that the name “Eternal” had been used internally since the acquisition of Blinkit to distinguish between the parent company and the Zomato food delivery brand. "We also thought that we would publicly rename the company to Eternal the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there," Goyal stated.

With PTI inputs