O Gold, Emirates Gold partner to boost precious metal access
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O Gold, a UAE-based app that allows fractional ownership of precious metals, has announced a new partnership with Emirates Gold, one of the country’s most established gold and silver refineries. The agreement is expected to enhance user access to certified gold and silver at competitive, refinery-direct prices.
Through the collaboration, O Gold’s 75,000+ users will be able to buy a wider range of UAE Good Delivery-certified bars and coins directly from Emirates Gold. The integration aims to streamline physical gold and silver investment by offering delivery and transactions within the O Gold app.
The partnership will allow retail investors to buy small or large quantities of gold and silver with increased assurance of authenticity, pricing transparency and quality control.
“This partnership with Emirates Gold is a pivotal moment for O Gold and our users”, said Bandar Alothman, Founder of O Gold.
He said the deal will give users direct access to refinery products while maintaining the platform’s focus on convenience and trust.
Emirates Gold, operating since 1992, brings more than three decades of experience in refining and shaping the precious metals market in the Middle East. The refinery is known for adhering to global quality standards and is recognized for its UAE Good Delivery certification.
Abhijit Shah, CEO of Emirates Gold, noted the collaboration reflects a commitment to making secure and transparent investment options more widely available.
“Together, we are setting a new benchmark for accessibility and trust”, he said.
The alliance will also support O Gold’s existing services, including fractional ownership and leasing of physical gold and silver starting from just one dirham. The app claims to offer secure, insured delivery and aims to make real-asset ownership more affordable for smaller investors.
